"Save your pennies at Bargain Benny's"
Honest Ed's isn't the only eccentric discount emporium Toronto has ever produced. "Bargain Benny's" at Queen and Spadina employed the same in-your-face, pun-heavy sales tactics, covering the exterior of its store with hand-painted witticisms like "we must confess we sell for less," "sure our floor slants down, so do our prices," and "everything from suits to nuts."
"On one wall, a nasty capitalist with a cigar and a black silk hat is saying to a nasty plebe, 'if you're so smart, why ain't you rich?' and the nasty plebe is replying, 'if you're so rich, why aren't you smart?,'" Max MacPherson, Toronto Star, Jan. 7 1967.
Bargain Benny's was already closed when MacPherson recorded the text of several of the store's signs. The company went bankrupt in 1961 and became a Pickfair Close-Out Mart, a liquidations store. The photo above was taken in 1958. The Bargain Benny's building , the former Mary Pickford Theatre, was later knocked down. It's now a McDonalds.