The giant NOEL of St. Clair
The giant "NOEL" spelled out in the windows of the Imperial Oil building on St. Clair in December 1963 was a delightful feat of Christmas planning.
As the Toronto Star reported, 20 maintenance workers armed with 500 lightproof cards "zipped" through the building at sunset during the festive season, blocking out the light from office windows over six floors to make the 21-metre tall letters.
The company had been spelling out words with its windows since 1957, the year it moved in. Every year from Boxing Day to December 31, the message would be assembled at nightfall and taken down first thing in the morning.
Imperial Oil quit the tower, which was built to a rejected design for Toronto City Hall, in 2004. It will soon reopen as the Imperial Plaza condos, minus the merry messages.